After some debate, we found that our early new company name was too limitative and not enough inspiring... So we are please to announce Alice and Smith as the new company name. Nathalie Lacoste will step down as President of Human Equation and will take the lead of Alice and Smith full time. With her initial funding, she manage to assure to full viability of the company (staff and offices) for the next two years. Therefore, all money raised for The Black Watchmen (or other Alice and Smith project) will be 100% invested in the project artwork, content and technology. This is a major opportunity as not many start-up can have the chance to remove the sales pressures in the early stage. It's also a great risk that she take and is a clear testimonial on how much she believe in the future of Alternate Reality Game and Trans-media production. Nathalie Lacoste was behind The Yellow Curtain as co-puppet master and worked also on The Secret World and Behaviour's Warhammer 40k ARG. Joining her in the company is Vanessa Gosselin Grenier as Executive Producer and Frederics Forgues, father of the situation room, as our techno-creative artist. (Alice and Smith office entrance...) You can visit Alice and Smith facebook page for more insight.