I came across this interesting article in the Rolling Stone about an ARG called "Cicada" and thought it might interest my fellow Watchmen: http://www.rollingstone.com/culture/features/cicada-solving-the-webs-deepest-mystery-20150115 The puzzle solvers put in a lot of work and didn't even get cool dog tags, T-shirts, or long coats
That's because Cicada didn't have the foresight to run a kickstarter. Their budget ran out after paying for the posters to be printed up at Kinko's and making a long-distance call to that one guy in Chile with the test tone (which he never even extracted the message from, lazy bastard). -Bats (but, in all seriousness, Cicada 3301 is amazing... and makes my head hurt)